My friend and fellow Alum, Ronnell, is a copywriter. She has some choice words about content that you folks should read. I don’t generally make a lot of content for clients myself. I’d prefer to leave it to the professionals, like Ronnell. Please check out her commentary and perhaps read other posts on her blog.
Quote:
We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal? — Brad Frost